Digital Marketing Director at Skechers in Manhattan Beach, CA

Digital Marketing Director

Company Description

Join the thousands of innovators, advocates and forces who are making an impact every day at one of the biggest footwear brands in the world. Whether you love to connect with consumers on the retail floor or want to drive our award-winning powerhouse in new directions, the SKECHERS team is the place to be. Learn more about our brand at skx.com.

Job Description

The Director of Digital Marketing Automation is responsible for understanding business requirements and formulating high quality technical solutions that empower the Marketing teams to utilize the Marketing Cloud automation platform. This new position will support the marketing team with building custom queries, email templates, amp script based dynamic template's, automation jobs, and build out meaningful customer journeys. Reporting to the Senior Director, Digital Platforms and Data the ideal candidate will have experience with Salesforce Marketing and Commerce Cloud. Essential Job Results Resident Salesforce Marketing Cloud expert is responsible for end-to-end solution design and lead technical development team implementation Translate business and marketing challenges into well-architected solutions. Collaborate with commerce development team to determine best path for Salesforce platform implementation. Create documentation that acts as blueprint for developer implementation (e.g. data flow, architecture diagrams, process flows, etc.) Stay in tune with latest Salesforce technology updates, changes, community, and roadmap(s). Understand the ins and outs of complex technology environments and know how to optimize solutions for efficiency and simplicity Responsible for the primary Marketing Cloud data model and architecture Like to teach and coach a business team on how to best use Salesforce MC Maintain and document technical processes and marketing automation procedures and provide seamless hand-off to business users to utilize Additional

Responsibilities

Training on SF cloud platforms Performs other related duties as assigned or requested Supervisory

Responsibilities

Yes

Job Requirements

Excellent written and verbal communication skills Ability to work effectively with non-technical personnel Experience with email and/or marketing automation software and integration with databases Must have experience with HTML, XML, SQL, Java, SOAP and REST-based web services.
CSS and JQuery frame works preferred. Knowledge of Salesforce Marketing Cloud (SFMC) or Exact.
Target is required.

Education

And

Experience

4-7 years of experience as a Salesforce Marketing Cloud Strong background in agile SCRUM management practices and associated tools (Jira, Confluence, Slack, etc.) Fundamental understanding of modern web technologies (HTML, CSS, JavaScript, React, Angular, JQuery, etc.) Fundamental understanding of database technologies (MySQL, MongoDB, MariaDB, etc.) Certified in Salesforce Marketing Cloud and/or Marketing Cloud Consultant is preferred, but not required

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified for the job position, to perform the essential functions. Additional Information All your information will be kept confidential according to EEO guidelines. While performing the duties of this job, the employee is regularly required to stand; use hands to finger, handle, or feel, and talk or hear. The employee frequently is required to walk; sit, reach with hands and arms, and stoop, kneel. The employee is occasionally required to sit for long period of times.